In a study conducted to measure the efficiency of Aerial Media in Quebec, it was shown that the Toyota Red Tag Sale was able to achieve these …

A little more than 7 drivers out of 10 saw our ad flying over the Jacques-Cartier Bridge. Of these, 3 out of 5 recalled the message.

Here are the results of drivers that were surveyed…

• 71% saw our banner over the Saint-Lawrence river

• 67% could remember at least a part of our banner’s content

• 57% were able to recall the message on our banner almost in its entirety

• 46% became aware about Toyota’s red tag sale through the aerial media campaign

• 60% considered aerial advertising to be a conventional media

The post Toyota Red Tag Sale appeared first on Aerogram.

AEROGRAM produced the tallest flying banner in the world, for Toyota’s Red Tag Sales campaign.

To celebrate its 15th anniversary, aerial advertiser AEROGRAM established a world record. For the Toyota’s Red Tag sale event, the company flew the tallest banner in the world (80ft). “This banner also set a Canadian record in for surface area”, says Jean-Pierre Ciambella, president of AEROGRAM. “The Red Tag banner was 4480 square feet in surface area, which places us in second place worldwide behind a 5000 square foot banner flown for Calvin Klein…

… In April and May Aerogram flew a banner over several regions of Québec including Montréal, Québec, Estrie, Montérégie, Mauricie, and Saguenay/Lac St-Jean. According to Jean-Philippe Tardif, group director for the communication agency Bleu Blanc Rouge the vast reach of Aerogram’s operation permitted us to solve certain visibility-related problems the overall campaign had been experiencing in the regions. For this campaign, Toyota and its agency wanted to create a memorable spring event for Québec drivers. “When we used aerial advertising,” said Mr. Tardif, “We wanted to give a spectacular boost to our campaign”…

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