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In a study conducted to measure the efficiency of Aerial Media in Quebec, it was shown that the Toyota Red Tag Sale was able to achieve these …

A little more than 7 drivers out of 10 saw our ad flying over the Jacques-Cartier Bridge. Of these, 3 out of 5 recalled the message.

Here are the results of drivers that were surveyed…

• 71% saw our banner over the Saint-Lawrence river

• 67% could remember at least a part of our banner’s content

• 57% were able to recall the message on our banner almost in its entirety

• 46% became aware about Toyota’s red tag sale through the aerial media campaign

• 60% considered aerial advertising to be a conventional media

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A pilot hired by the Public Service Alliance of Canada to fly over Ottawa and Gatineau with a political banner was ordered to land his plane … Gian Piero Ciambella claims he was ordered to land his Piper Supercub after being in the air for about 90 minutes because two RCMP Officers were waiting at the Ottawa-Rockcliff airport to question him.

“They flexed their muscles to bring me down,” he said from his home in Saint Hubert, Quebec. “I’m advertising a website, I have nothing against the prime minister. I’m doing my job.”

To read full PDF article published by The Ottawa Citizen, click here.

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AEROGRAM produced the tallest flying banner in the world, for Toyota’s Red Tag Sales campaign.

To celebrate its 15th anniversary, aerial advertiser AEROGRAM established a world record. For the Toyota’s Red Tag sale event, the company flew the tallest banner in the world (80ft). “This banner also set a Canadian record in for surface area”, says Jean-Pierre Ciambella, president of AEROGRAM. “The Red Tag banner was 4480 square feet in surface area, which places us in second place worldwide behind a 5000 square foot banner flown for Calvin Klein…

… In April and May Aerogram flew a banner over several regions of Québec including Montréal, Québec, Estrie, Montérégie, Mauricie, and Saguenay/Lac St-Jean. According to Jean-Philippe Tardif, group director for the communication agency Bleu Blanc Rouge the vast reach of Aerogram’s operation permitted us to solve certain visibility-related problems the overall campaign had been experiencing in the regions. For this campaign, Toyota and its agency wanted to create a memorable spring event for Québec drivers. “When we used aerial advertising,” said Mr. Tardif, “We wanted to give a spectacular boost to our campaign”…

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For the past five years, Ciambella has been getting thousands of people to tilt their heads back and take notice of this work floating by 300 metres in the sky … Ciambella is president and chief pilot of Aerogram – the only aerial advertising company still operating in the province.

To read full PDF article published by The Montreal Gazette, click here.

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